This project reimagines Leicester’s Town Hall Fountain as a calm, welcoming space in the middle of the city. I visited the site to take photos, sketch, and talk to people about how they use the area. I also researched its history and looked at how other cities approach place branding.

Using that insight, I developed two visual identity concepts. One focused on the unique gargoyle shapes around the fountain. The other used a custom monogram and local imagery. I created animations, signs, merchandise, and social media content to bring the brand to life and connect with both locals and visitors.