Projects Visual Identity Jun 2025
The Fountain
Project Outline
This project reimagines Leicester’s Town Hall Fountain as a calm, welcoming space in the middle of the city. I visited the site to take photos, sketch, and talk to people about how they use the area. I also researched its history and looked at how other cities approach place branding.
Using that insight, I developed two visual identity concepts. One focused on the unique gargoyle shapes around the fountain. The other used a custom monogram and local imagery. I created animations, signs, merchandise, and social media content to bring the brand to life and connect with both locals and visitors.
Concept 1
Final Concept 1 Logo
Concept 2
Final Concept 2 Logo
More Info
Date
21 Jun 2025
Client
Mock Brief
Pitch Document
Visual Evidence
touchpoints
Logos / Posters / Animations / Signage / Brand Guidelines
disciplines
Visual Identity / Branding / Strategy / Motion Graphics