This project explores the concept of flavourings through the creation of a fictional fruit tea brand, Fruitful Tea Co. The brand was designed to feel both playful and professional, with a focus on bold, eye-catching visuals and a modern identity.

The project includes packaging design, promotional materials, and a website for the subscription-based delivery service. Branding was kept consistent through the development of clear guidelines, applied across posters, web design, and product mockups. The aim was to create a recognisable and engaging presence that could stand out in a crowded market.