This project was about reimagining how hearing aids are advertised, with a focus on older users. I started by researching the market and exploring emotional themes like loneliness and connection. From there, I developed the concept of sound transforming from unclear to clear, using the Ampliear device as the turning point.

I created a retro-inspired visual style with duotone effects and stylised 3D renders to evoke nostalgia. The final design became a mini campaign, with warped text or sound waves becoming sharp and clear as they pass through the device. It’s simple, bold, and directly connects with the audience’s needs.