Will Baker

Graphic Design @ Loughborough Uni

Featured Projects

Preview of my project The Fountain

[Visual Identity] 21 Jun 2025

The Fountain

Preview of my project Ampliear

[Marketing] 12 Apr 2025

Ampliear

Preview of my project Ardua

[Typeface] 3 Feb 2025

Ardua

Preview of my project Fruitful

[Visual Identity] 31 May 2024

Fruitful

Preview of my project Inclusive Design

[Research] 19 May 2023

Inclusive Design

Writing

[research] 30 Jun 2025

Designing a Visual Language for the Road

A summary of how Jock Kinneir and Margaret Calvert transformed British road signage through a unified design system.